Cardboard cutouts of actor Brad Pitt are being used to slow speeding in Siberia.

Russia has turned to the traffic-stopping good looks of Brad Pitt to reduce speeding, according to Entertainment Weekly. While a naked Brad Pitt might have a more immediate affect, Russian law enforcement has chosen to decorate a cardboard cutout of the Hollywood hunk as a traffic cop for safety’s sake and place him amid the streets of Siberia.

Pitt’s likeness, which was only reserved for the most dangerous streets of the city of Omsk, in Siberia, seems to have had a positive effect on slowing traffic so far. The idea was reportedly that of Omsk official Dmitry Ziryanov, who said that the use of Pitt’s image to help his city was okay with him, saying Pitt is “kind of like a colleague for us.”

According to the Associated Press, once haphazard drivers are actually slowing down in a starstruck gaze at the sight of Pitt, even if he is just a cutout.
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